'Rally for the Valley'; Kashmir tourism on path to recovery

KOCHI: Kashmir's tourism sector, which came to a standstill following the Pahalgam terror attack, is now on the path to recovery. The restoration of tourist confidence began following tightened security measures and a visit by the Prime Minister.

Tourists, who had stayed away after the April 22 terror attack, have started returning. In response, tour operators have reduced their prices.

Six-day tour packages are now available starting from Rs 18,000, and Kochi–Srinagar flight tickets are available for around Rs 7,000.

To rejuvenate tourism and dispel tourist concerns, the Travel Agents Association of India (TAAI) is organizing a promotional event titled "Rally for the Valley" from Tuesday until the 12th. Around 200 agents from various states will participate. The Kerala delegation includes 17 members, including state secretary Ashraf Nellikunnan. Meetings with officials, entrepreneurs, and local agents, along with visits to tourist destinations, are planned.

Tourist spots were reopened by mid-May. The initial wave of visitors came from neighboring states. By early June, 10 to 25 percent occupancy was reported in hotels. Rajanandini, a Malayali tourist staying in Srinagar for the past week, said the presence of the army everywhere makes the place feel secure.

Main season lost
Kashmir lost its peak tourism season due to the Pahalgam terror attack. The valley sees the blooming of tulips by mid-March, with flowers lasting until June. This is typically the busiest time for tourism. The halt caused by the attack resulted in significant losses.

"Bookings from Malayalis have already begun for the next season starting in September. Malayalis have always supported Kashmir tourism."
– Maryamma Jose, President, Travel Agents Association of India