SignIn
Kerala Kaumudi Online
Thursday, 26 November 2020 10.24 AM IST

No more scotch? Modi govt bans imported goods at Army canteens

imported-liquor-

NEW DELHI: The Narendra Modi-led government has reportedly ordered 4,000 army shops in the country to stop buying imported goods, a decision that could send an unwelcome signal to foreign liquor firms —Diageo and Pernod Ricard.

Citing the October 19 internal order from the defence ministry, news agency Reuters reported that in the future, “procurement of directly imported items shall not be undertaken.”

The order asserted that the matter had been discussed with the armed forces including the army, air force, and navy in May and July and was aimed at supporting Prime Minister Narendra Modi’s ‘Vocal for Local’ call and Atmanirbhar Bharat Abhiyan (Self-Reliant India Campaign).

Though the order did not specify which products would be targeted. But if reports are to be believed imported liquor could be on the list.

According to an August research column of the government-funded Institute for Defence Studies and Analyses (IDSA), a ban on selling imported items will not affect the interests of consumers in any manner. At present, the foreign-made items sold through the Canteen Stores Department (CSD) constitute about six to seven per cent of the total sales value.

More significantly, most of the imported items sold by the CSD are luxury items, the use of most of which is limited to a few, since about 97 per cent of the consumers consist of personnel of other ranks and their family members. Moreover, almost all the imported items could be substituted by items made in India. In any case, those who are rigidly or otherwise attached to a particular foreign brand and cannot change their preference are free to access the outside commercial market to satisfy their needs.

Earlier in June, it was reported that Pernod and Diageo (foreign liquor firms) had briefly stopped receiving orders for their imported brands from such government stores.

JOIN THE DISCUSSION
TAGS: ARMY CANTEENS, MODI GOVT, NO MORE SCOTCH, DIAGEO AND PERNOD RICARD., REUTERS, DEFENCE MINISTRY, PRIME MINISTER NARENDRA MODI, ATMANIRBHAR BHARAT ABHIYAN
KERALA KAUMUDI EPAPER
TRENDING IN INDIA
TRENDING IN INDIA
X
Lorem ipsum dolor sit amet
consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
We respect your privacy. Your information is safe and will never be shared.