A trusted brand of Kerala has been created and a determination named Pinarayi Vijayan is its brand ambassador, said director V A Shrikumar. The director took to Facebook and expressed his opinion while greeting the chief minister on his birthday.
‘There are many achievements in which Kerala stands number one. Kerala is going to become the land of several brands that are going to surpass Indian market and travel globally. As many of those brands operate in communication strategies, one cannot help but salute Pinarayi Vijayan. A new culture of mutual affection and consideration for those who invest money and labour has been created from the hostile binaries of worker and employer. This is the new Kerala”, wrote Shrikumar.
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