NEW DELHI: Former Defence Minister and Congress working committee member AK Antony's son Anil Antony has been appointed as the convenor of the party’s digital media cell in Kerala. His induction is likely to strengthen the party’s social media interventions. Anil's appointment came immediately after Shashi Tharoor submitted a report regarding strengthening digital interventions. He will work under KPCC digital media cell chairman Shashi Tharoor. Anil is a data analytic expert.

Anil tied up with his Faisal Patel, Congress leader Ahmed Patel’s son, to crowdsource relief items through social media campaigns when Kerala faced the worst floods in its history this year. He appeared in some party campaign platforms in Delhi earlier. Their data were crucial in the party’s success in the recent elections.

KPCC president Mullappally Ramachandran announced the appointment in Delhi saying Anil has proved his worth in Gujarat and some other assembly elections so the party decided to give him new responsibility in Kerala ahead of the general election. The report also recommended social media code of conduct for the Congress workers in Kerala. Congress leaders and workers from the state are active in social media platforms and some of their remarks often create controversies.