Marketing is key for any successful product. The main reason for unemployment in Kerala is due to the impractical implementation of ideas. It is common that some experiments might not give the desired result. That doesn’t mean such things are bad. The world is filled with a varied range of products. Check Kerala’s donation regarding this and one can find it is pitiful. We have seen news about ‘Drish Kerala Dry Fish’ project making waves across the nation. Dry fish which was once available during the off-season is now a superstar in the fishing business. Amazon, the world’s largest e-commerce site, has given popularity to this product. Fishing laborers can sell their unused fishes this way, thereby giving a steady income during drought seasons. Drish’ is brought to Amazon market by Kerala State Coastal Area Development Corporation Limited in the leadership of Kerala Fisheries Department. ‘Drish’ is a hot favorite in the online market and it is available all across the nation. One can order this at the comforts of home. Kerala’s ‘Drish’ is even available up north in Kashmir.

Kerala is rich with over 600 kilometers of coastline. Fishing laborers face several hurdles for a steady income. Radical decrease in price, availability of fishes, climate change and different types of exploitation affects the fishing business. KSCADC’s new project is started as a solution to this. A high tech plant has been started at Kollam district. The consumers will get the best quality dry fish this way. It will also give an employment opportunity for several women.

Like the dry fish, there are many products that can be brought to the market in the same way. By implementing a creative approach, the state can achieve a massive boost in the economy by starting several projects.

This will be great for a state with a high percentage of unemployment. Several great business projects are getting spoiled due to inefficient management. This is a great opportunity to resurrect such businesses. Online is a great platform for all types of products. All one has to do is to know the taste of people.