KOLLAM: There is no crowd in ' Maheshwari ' near Kollam railway station. However, the young man sitting in front of the laptop is busy. Karthik, son of N K Premachandran in Kollam.
Premachadran is campaigning for the fourth time and Karthik is handling his father's social media account. He is using Facebook and Whatsapp effectively for this.
Karthik is a postgraduate student in the school of business and economics in Lisbon, Portugal, He is studying strategic management. He has taken three months to leave to help his father in the campaign.
Karthik had started a Facebook page named "Father is my pride' one month ago. He shared his father's successful projects through this Facebook page. He got reach and many likes through this page.
Karthik is incorporating his foreign friends' ideas for the social media campaign.
Karthik also shares Premachandran's speeches in parliaments and other occasions through this page. The video of UDF convention in Kollam had a reach upto 17,000.