NEW DELHI: Food delivery company Zomato is winning the internet after it refused on Wednesday to resolve a customer's complaint about being assigned a Muslim delivery executive for his food order."Food doesn't have a religion. It is a religion," the company tweeted in response to the customer's request for change of the rider.

Food doesn’t have a religion. It is a religion. https://t.co/H8P5FlAw6y

— Zomato India (@ZomatoIN) July 31, 2019

On Tuesday night, a man tweeted about cancelling his order placed on Zomato as the designated rider was a 'non-Hindu'. "Just cancelled an order on Zomato they allocated a non-Hindu rider for my food they said they can't change rider and can't refund on cancellation I said you can't force me to take a delivery I don't want don't refund just cancel," Amit Shukla, a resident of Jabalpur in Madhya Pradesh, tweeted. He also shared screenshots of his conversation with Zomato's customer care, saying he would take up the issue with his lawyers.

However, the company stood its ground and refused to change the delivery executive. Zomato founder Deepinder Goyal echoed his company's stand with a firm message. "We are proud of the idea of India - and the diversity of our esteemed customers and partners. We aren't sorry to lose any business that comes in the way of our values," he tweeted. Goyal also applauded the customer team for “upholding our values and not discriminate on the basis of caste or religion for sake of growth (or customer satisfaction)".

This response from Zomato won it many admirers including several prominent personalities in the country. “Respect. I love your app. Thank you for giving me a reason to admire the company behind it," former Jammu and Kashmir Chief Minister Omar Abdullah tweeted. Former Election Commissioner S Y Quraishi tweeted: "Salute Deepinder Goyal! You are the real face of India! Proud of you."