THIRUVANANTHAPURAM: While several messages asking people not to make contributions to CM's relief fund have been circulating on social media, Noushad cannot resist himself from serving the needy. This cloth merchant from Maalippuram has contributed the entire clothes from his shop to those who are affected by the floods.

Naushad was spotted by actor Rajesh Sharma and friends while they were looking to buy clothes near Ernakulam Broadway for those who are in Wayanad and Nilambur. When they informed about their need Noushad asked them to come to his shop and gave them several loads of clothes from the shop for free. When quizzed about how he intends to earn profit, Naushad is seen replying, "I earn my profit by helping those who are in need. That is how I celebrate Bakrid." The video shared by actor Rajesh Sharma is going viral on social media.