MUMBAI: For the first time in the IPL's 15-year history, this year's advertising revenue has crossed Rs 1000 crores. When the world is in financial crisis due to the Covid pandemic and the Russia-Ukraine war, the BCCI handles billions of dollars. BCCI receives such a large amount in addition to the sale of the broadcasting rights to the matches. This is the first time BCCI has received such a large amount of sponsorship since the beginning of IPL in 2008.

BCCI receives advertising revenue mainly from two sources. One through main sponsorship and the other by an increase in number of sponsors. This year Tata has replaced Vivo, which was a sponsor last year. While Vivo paid 400 crores, Tata will pay 335 crores per year. BCCI has been able to overcome the huge drop in major sponsorships due to an increase in the number of sponsors this year.

Apart from Tata, BCCI has signed Rs 42 crore deal with Rupay, a payment application, and Rs 44 crore deal with Swiggy Instasmart. Apart from this, BCCI has been able to raise over Rs 800 crore by finding some other sponsors. As a result of withdrawing from the contract, Vivo will have to pay Rs 484 crore for this year's IPL and Rs 512 crore for next year's IPL to BCCI.