KASARGOD: The announcement video of the industries department praising Chief Minister Pinarayi Vijayan has gone viral. The announcement was made at a function of the industries department held in Kasargod . The Chief Minister, who arrived as the inaugural speaker, was described by the announcer as 'fullness of pure devotion'(Nishkalankka bhaktiyude nirakudam).

The announcement was made at the inauguration ceremony of Kell Electrical Machines Limited, which was taken over by the Government of Kerala and inaugurated by the Chief Minister. The viral announcement said, "The Chief Minister is lighting the lamp by conveying the message that only the fullness of pure devotion can bring the ultimate light to the inner sanctum of the heart."

But widespread criticism has rised against the announcement, including on social media. Such references in the official program of the government were criticized as inappropriate. Industries Minister P Rajiv was also present on the stage during this occasion.

It was also alleged that there was violation of rules in official program by making this announcement. Some on social media have pointed out that such references in the style of personal worship are against the declared policies of the party.