THIRUVANANTHAPURAM: Beverages Corporation has taken action to ensure the availability of cheap and popular liquor brands in retail outlets. MD Yogesh Gupta issued a circular the other day in this regard. Top selling brands will be recorded online and the order for the next load will be placed accordingly. In this way, the availability of popular brands can be ensured at all times.

Through the new system, the situation where the consumer is forced to buy more expensive alcohol due to the non-availability of cheaper alcohol can be avoided. There is a tendency that orders for new loads will be placed under pressure or inducement from certain companies. . Another method is the sale of the brands of interest to the employees without adequately displaying the liquor that is in high demand in the shops. The new system will prevent all this.