ALLEPPEY: Kanjikuzhi's organic, bran-rich 'Kadambozhi Rice' is gaining popularity in the online market as well as in other countries. The success from Kanyakumari to Kashmir has reached Australia as well. The arrival of Kadambozi rice is through the cultivation, done by a team led by People's Representative Biranjith, Dr. Anish, the nodal officer of the public health centers, Sujith, the winner of the state farmer award, and Dhanush, the convener of the ward development committee, on the Kadambozhi fields which was left barren for 30 years. Uma is the seed variety used. 3 lakh rupees was spent for cultivation on 12 acres of land without using chemical fertilizers and pesticides. Kanjikuzhi Panchayat provided assistance including subsidies. Paddy was processed into rice and was released in the market as per the instructions of Minister P Prasad who came for the harvest. From 4,800 kg of paddy that was harvested first, 2800 kg of rice was produced and released to the market.

70 per kg

Kadambozhi rice was brought to the market as a product of 'Natural Kanji', a marketing chain of Kanjikuzhi Kudumbashree. Direct buyers can get it at Rs 70 per kg.

'Anuka' with online support

Kadambozhi rice reached abroad through the 'Anuka' brand of natural herbal products entrepreneur Anu Kannanunni. The Australian Malayali brought the rice to Ahmedabad and took it from there.

Overeating can be controlled

Brown rice has probiotic benefits for the gut. It also helps in the growth of healthy bacteria. Leptin also regulates ghrelin enzymes that help control overeating. The rice should be cooked after one hour of soaking. One cup of rice requires four times as much water. Lifestyle diseases like diabetes and cholesterol can also be prevented.

Rice is available in the market through the village distribution network and online. Since we received a good response, we are preparing to start cultivation again".

-Biranjit, farmer

"Kanjikuzhi's rice has customers as far away as Australia, proving that there is a demand for pure products in every corner of the world."

- Anu Kannanunni, CEO, Anuka