THIRUVANANTHAPURAM: The excise has filed a case against noted food vlogger Mukesh Nair for giving an advertisement promoting the consumption of liquor. The case is for shooting an advertisement at a bar in Kollam promoting drinking and circulating it through social media. Rajendran, the bar owner is the first accused in the case. The advertisement was given as part of the inaugural function of the bar.

As per the present excise rules in the state, bars are not allowed to give advertisements. The excise has filed a case pointing that this law has been violated. In the video shared by Mukesh Nair, the clippings of alcohol were shown. The excise case has included bar license violation charges. Mukesh Nair is a vlogger with many followers on social media. Hailing from Thiruvananthapuram, he mostly does food vlog videos.

The video made in connection with the resto bar in Kollam has already gone viral on social media. More than two lakh people have seen the video on Instagram alone. Meantime, an excise case was registered against a woman who filmed a video of herself drinking toddy in a toddy shop and for sharing it on Instagram. An excise case was registered against a native of Cherpu in Thrissur.

The case is for spreading the clippings promoting liquor consumption on social media. The woman came to Kundalikadavu shop and shot a video of her consuming toddy and shared it on social media. The excise case was filed under section 55(h) of the Abkari Act. The excise had arrested the woman and later released her on bail.