Food and Civil Supplies Department in Kerala has unveiled plans to increase the number of super markets by 500 aiming to better cater to the public's demands. Presently, there are 581 super markets managed by SupplyCo and with this new addition, the count will surpass a thousand.
SupplyCo's super markets have faced complaints regarding shortages of subsidized goods, mainly due to payment delays to suppliers leading to a significant crisis. To alleviate these issues, a plea for half of the 1525 crore rupees from the government for market intervention has been made with 750 crore pending to suppliers. The emphasis is on ensuring adequate stock and product variety in these super markets offering not just subsidized goods but also spices and electronic products to meet diverse consumer needs.
Recognizing the growing trend of purchasing goods from super markets and malls, the Food Department is moving towards expanding super markets to align with this consumer behavior. The plan includes providing more than just essential goods aiming to create an appealing shopping experience for customers, potentially integrating entertainment spots like theaters and food courts.
The construction of these super markets will involve collaboration with gram panchayats, while plans for issuing purchasing cards akin to private super markets are underway. Although the transformation of ration shops into K stores announced as 1000 in number hasn't fully materialized, the focus on super markets differs, with intentions to offer subsidized goods at a discount of 25% to 30% from market prices.
These reforms stem from recommendations by a committee chaired by Dr Raviraman, State Planning Commission member focused on studying Supplyco's condition and delivering a comprehensive report.
Minister G R Anil known for pioneering successful schemes in the department is expected to propel these reforms further aiming to make Supplico Super Markets more accessible and beneficial for the common man amidst escalating market price inflation.