Businessman Boby Chemmannur (Boche) said that he tries to make a difference in the field of charity and sports. He said that he gets happiness when doing anything in moderation. Boche revealed more in an interview granted to a YouTube channel.

'I started social service in the 90s. That's when my father started a new venture for me in Kozhikode. In its first year, I had an idea. To give rice to the poor. It was decided to take a share of the profit and give rice. A small program was organized on that day by delivering notices to houses. While doing so, there was a satisfaction and a joy in my mind.

All this is done for my own happiness. My father also used to help others. I came into the business at the age of 18. In those days, charity work was not done to make profit. It was done in the joy of profit. Whatever it is, do it differently. Now we try to make a difference, be it in charity or sports. That is the 'boche style'. Now anything is best enjoyed in moderation.

I bought a 1000 acre estate and factory of AVT Group in Wayanad. It was bought for agriculture and tourism. When I went there, I felt like selling tea. I got this idea because I bought the estate. Then I learned about the possibilities of tea. If studied at the world level, many companies do business of 1000 crores per annum through this. So I looked at how I could market it differently. Lucky draw coupons are a method seen in foreign countries. I have never seen anyone doing this seriously in Kerala.

A boche tea packet is priced at Rs 40 and you will get a free lucky draw coupon when you purchase it. The draw happens every night. 10 lakh rupees will be given to the winners. 13,704 cash prizes. 25 crores bumper price. There are no special people for this kind of marketing. I am doing it myself' - said Boche.