MALAPPURAM: Following the INDIA bloc's impressive comeback in the recently concluded polls, a flex was erected in Nilambur here extending greetings to social media sensation Dhruv Rathee. The said flex at Janathapadi in Malappuram's Nilambur in Malappuram reads, "Heartfelt greetings to the social media warrior who fought to restore democracy".

Dhruv Rathee's videos is seen as one of the reasons behind the resurgence of opposition in the Hindi heartland states. Following the election results, many have praised Dhruv Rathee on social media. Dhruv, who has 2.15 crore subscribers on his YouTube channel alone, is a critic of the NDA alliance. His 'My Final Message before 2024 Election Results' video got over 1.8 crore views in 24 hours on YouTube.