KOCHI: Max is all set to organise more shuffle-it-up concerts with renowned rapper Dabzee on the occasion of Onam. This will be a continuation of Dabzee's performance at Forum Mall in Kochi on August 31. The event was held in the presence of large numbers of youth at that time.

Aneesh Radhakrishnan, Business Head, Max Fashion AVP, Kerala, said, "The Max Urban campaign was launched in association with Dabzee to target younger customers. Creating a shuffled-it-up song in Malayalam and performing live in Kochi is a great way to celebrate Onam by blending fashion and music, he said. Pallavi Pandey, Head of Marketing, Max Fashion India, said, "Such events are of utmost importance in strengthening our brand's connect with the youth in the market. Dabzee said it was a great experience working with Max Urban. The song, which has been prepared for Max Urban in Kerala style, has already been uploaded on Max Urban's Instagram page.