Kochi: Casio Computer Co. Ltd, headquartered in Japan and the parent company of Casio India, recently conducted its largest-ever enforcement action in Kerala as part of the Casio Group’s IP Enforcement Policy to combat the escalating issue of Casio’s counterfeits in the Indian market and protect its valued consumers.

In a recent coordinated effort with Customs Preventive, Kochi & Kerala Police, raids were conducted in Ernakulam and Malappuram, Kerala, on June 26, 2024, where inter alia counterfeit Casio watches, primarily G-SHOCK and Edifice timepieces, were found. This operation resulted in the total seizure of over 9000 counterfeit watches and representatives of the accused entity were taken into custody for further legal proceedings. The raid targeted importers, distributors, and traders, totalling 8-10 entities involved in the distribution of Casio’s counterfeit products. The accused have been booked under the Copyright Act 1957 for committing violations, further investigation and proceedings are underway, marking a decisive step towards eradicating counterfeit goods from the market.

Mr Gurmeet Singh, Head of Legal, Casio India, said, “At Casio, we are committed to eliminating counterfeits and ensuring our customers have access to only authentic Casio products. This operation underscores our unwavering commitment to our consumers’ interests as well as brand protection from the threat of counterfeiting. We congratulate and extend our appreciation to Customs Preventive, Kochi & Kerala Police for a successful and one of the largest coordinated actions against such illicit activities. We will continue collaborating with law enforcement agencies to eradicate such activities.”

Casio’s corporate creed has always been “Creativity and Contribution” – which translates into consumer value by offering innovative products, ensuring quality and reliability, prioritizing user-centric design, meeting diverse needs, and demonstrating social and environmental responsibility. The brand continues to run aggressive awareness drives to sensitize consumers to fight against the counterfeit markets in India and across other key markets and protect them from fraudulent goods.

As a part of this initiative, Casio has advised its consumers to purchase Casio products only from authorized retail partners, modern retail outlets, and official online channel partners, to ensure the authenticity and quality of their purchases.