LUCKNOW: Buy one bottle of liquor and get another free. This offer is valid while stocks last. The insane offer is being provided in outlets in Noida, Uttar Pradesh. The new liquor policy will come into effect in the state from the 1st of next month. The offer is reportedly being made to clear existing stocks before then. The offer is applicable for all brands.

Excise will take over all the liquor that remains unsold even after March 31. Liquor stores came with this decision to thwart fear of business suffering huge losses. Along with liquor, there is an offer for beer and wine. Some stores are offering bigger discounts than others. Since the announcement, people have been flocking to liquor stores in the state. Some people even took leave from work to join the queue to get the fruits of the bumper offer.

Police had to intervene after a crowd in front of the Muzaffarnagar outlet became uncontrollable. If sales continue at this rate, it is estimated that all existing stocks will be sold out before March 31. Already, premium brands have gone out of stock in many outlets.

A major change in the current liquor policy will take effect next month. The government will prioritise establishments that sell beer and foreign liquor together. It is expected that the number of current stores will decrease as shops that only sold beer and wine are being acquired.