Breaking gender stereotypes and embracing feminine energy; Mohanlal as model in jewellery advertisement | VIDEO

Friday 18 July 2025 9:31 PM IST

Actor Mohanlal's new advertisement has become a hot topic on social media. The advertisement for 'Vinsmera Jewels' features Lalettan in a feminine look. The ad is directed by Prakash Varma, who played the villain in the movie 'Thudarum'. This is the first time Lal has teamed up with Prakash Varma's Nirvana Films.

The ad begins with Mohanlal stepping out of his car. Prakash Varma warmly welcomes him to the set. “We shot this in the style of fashion photography,” he says, and then introduces Mohanlal to the model, saying, “Brother, this is Shivani.” Mohanlal's gaze is subtly drawn to the exquisite diamond jewellery Shivani is wearing. Shivani removes the necklace and walks with Prakash. Without wasting a moment, Mohanlal stealthily picks up the necklace and walks away. The entire crew goes into panic as the jewellery is missing.

As the crew frantically scrambles to find the missing jewellery, the scene shifts to Mohanlal's van. Then comes a surprising twist - Lalettan, now adorned with the jewellery, bracelet, and ring, is seen gracefully embracing his femininity. He dances with ease and grace, effortlessly displaying soft hand movements and elegant spins, capturing the audience's full attention at every turn.

Prakash steps into the van, causing Mohanlal to end the act and break into a laugh.

The ad ends with Mohanlal saying the tag line 'Arum kothichupokum' (anyone will yearn). The ad went viral on social media in no time.