Kerala government enters healthcare food market; Milma launches its first protein-rich product, 'Nutrilevel'

THIRUVANANTHAPURAM: Milma enters the healthcare product market. The marketing launch of Nutrilevel, Milma's first protein-rich product, was performed by Minister J. Chinjurani by handing over the product to Milma Chairman KS Mani. Milma's new products, Cafe Mocha and Cold Coffee, were also launched at the event. Dr. Gopinath S. Sunil, Chief Endocrinologist and Scientist at Auroville Hospital in the US and KIMS Hospital in Thiruvananthapuram, who provided the technical support required to manufacture the Nutrilevel product, was felicitated at the event. The minister said that Milma aims to become a company with a turnover of Rs 10,000 crore by 2030.

Milma says that Nutrilevel is a ready-to-drink, protein-rich dairy nutrition product designed for health-conscious consumers. The targeted customers for Nutrilevel include people with high protein requirements, Children, individuals with lifestyle disorders such as diabetes, pre-diabetes and metabolic disorders, Sports and fitness-conscious consumers, and working professionals seeking convenient and reliable nutrition, Senior citizens, post-illness recovery consumers/ Immuno compromised individuals, and health-focused urban households, etc.