Didn’t follow public decency, Iran bans women from featuring in ads; Insult to morals, say authorities

TEHRAN: Iran has banned women from featuring in advertisements. Recently, a commercial showing a woman eating ice cream had stoked a controversy in the country. Following which, Iran’s Ministry of Culture and Islamic Guidance imposed the ban citing the state’s strict chastity rule.

In a recent Magnum ice-cream commercial in the country, a woman was featured in a loose-fitting hijab. Her hair was a little visible too. However, it has been criticized that such advertisements are not suitable for the country’s culture.

The body responsible for “enjoining right and forbidding evil” in the Islamic Republic of Iran has filed a lawsuit against the Iranian ice-cream manufacturer Domino over two controversial commercials, which it says are “against public decency” and “insult women’s values.” pic.twitter.com/Brho4SGZj3

— Iran International English (@IranIntl_En) July 5, 2022

In addition, there has been a rising demand to file a case against the producers for releasing advertisements that insult women’s values. In a letter issued by Iran’s Ministry of Culture and Islamic Guidance, they stated that the advertisement went against public decency and hence banned women from acting in advertisements.