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Kerala Kaumudi Online
Wednesday, 18 February 2026 9.37 PM IST

'42 rules' ignites debate; Superstar Allu Arjun comes up with clarification

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South Indian superstar Allu Arjun courted controversy after brand manager Kaveri Baruah revealed the list, which she purportedly received from the actor’s team, mentioning the 42 conditions to be followed while near the superstar.

1. Do not initiate eye contact; wait for "sir" 's acknowledgment.

2. No physical contact or handshakes under any circumstances.

3. Maintain a minimum physical distance of three feet at all times.

4. Use the title "Sir" or "Icon Star" exclusively ("Bunny" is for family and "Stylish Star" is legacy) 5. Silence is the default expectation; do not speak unless addressed.

6. Address all logistics through the three-tier management hierarchy (Manager -> Lead Manager -> Chief of staff)

7. Wear neutral colours only; avoid anything that deviates attention from "sir"

8. Phones must be silenced and kept out of "sir" 's sight.

9. No personal questions or inquiries regarding family.

10. Stand immediately upon "sir" 's entry into the room.

11. Do not sit until "sir" has taken his seat.

12. Present all information in under 30 seconds; be concise.

13. No whispering; if a private conversation with someone is required, exit the premises.

14. In the presence of media, all answers must be "Diplomatically Correct."

15. Only room-temperature water or fresh watermelon juice may be served.

16. No processed or "junk" food is permitted in the vicinity.

17. Remove all jewelry or accessories that may create noise.

18. Do not turn your back to "sir" when exiting the room.

19. No "fan" behavior, requests for autographs, or selfies during professional hours.

20. All lenses and cameras must remain covered until the official shoot begins.

21. Do not offer creative feedback or "notes" unless explicitly requested.

22. Refer to "sir" 's filmography with precision; avoid confusing character names.

23. When "sir" starts a dance move, do not join in. Mild clapping is expected.

24. Discussion of other Tollywood/Bollywood stars is strictly prohibited.

25. Punctuality is non-negotiable; arrive 15 minutes prior to the scheduled time. 26. If "sir" is wearing sunglasses, do not attempt to look behind them.

27. All documents must be presented as physical hard copies; no digital screens.

28. Ensure the environment is perfectly symmetrical and organized.

29. Do not mirror "sir" 's character-specific mannerisms or gestures.

30. 15 minutes prior to any Action,"sir" is to be left in absolute solitude. Don't utter a single word

31. Walk behind "sir" at a respectful distance; never lead the way.

32. No heavy perfumes or scents; the air must remain neutral.

33. Any problem presented must be accompanied by two viable solutions.

34. Do not interrupt "sir", even if he pauses for an extended period.

35. Keep your hands visible at all times; do not put them in your pockets.

36. Refer to the "Hindi market" and "Pan-India" stats only with verified data.

37. Never reference the term "Mega" unless "sir" initiates the topic.

38. No sudden movements or loud outbursts of any kind. High-energy erratic demeanour is banned.

39. Do not look at your watch or phone while in "sir" 's presence.

40. Ensure all seating is arranged so he faces the entrance.

41. Make sure the "AA stamp" is present on everything associated with "sir"

42. Do not ask for "one more take" unless it is a technical failure.

Meanwhile, Allu Arjun denied setting any conditions and said the allegation questioned his dignity. The star's team clarified in an official statement that the allegations were completely false, built to tarnish repute.

TAGS: DEBATE, ALLUARJUN, SOUTH INDIAN, SIR, CINEMA, RULE
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