Misleading advertisement case: 14 products of Patanjali banned; Baba Ramdev to appear in Supreme Court

DEHRDUN: The Licensing Authority in Uttarakhand has suspended the manufacturing licenses of fourteen products of Patanjali Ayurveda Ltd. In an affidavit submitted to the Supreme Court, the Licensing Department stated that the license of fourteen products manufactured by Patanjali's Divya Pharmacy has been suspended in connection with the misleading advertisement case.

The products that faced action are Divya Pharmacy's 'Swasari Gold', 'Swasari Vati, Bronchom', 'Swasari Pravahi', 'Swasari Avaleh', 'MuktaVati Extra Power', 'Lipidom', 'Bp Grit', 'Madhugrit', 'MadhunashiniVati Extra Power', 'Livamrit Advance', 'Livogrit', 'Eyegrit Gold' and ‘Patanjali Drishti Eye Drop’.

Meanwhile, the Supreme Court will today hear the apology filed by yoga guru Baba Ramdev and his colleague Acharya Balakrishna in connection with the misleading advertisement. Both have been directed to appear in court today.

On April 23, the apex court had come down heavily on Patanjali for not publishing its public apology in newspapers in the same size as the company's typical full-page newspaper ads. The bench comprising Justices Hima Kohli and A Amanullah said that the company's public apology in newspapers should be of the same size in which it advertises its products. Appearing for the company, senior lawyer Mukul Rohatgi said that the company published its apology in 67 newspapers and lakhs of rupees were spent for this. The court hit back by asking if publishing the apology was as expensive as publishing full-page newspaper ads. Following this, the company published a bigger apology in the newspapers.