40 lakh influencers in the country; earning lakhs per month, despite CCPA violations

THIRUVANANTHAPURAM: The number of people who capture their own stories on camera and post them on social media has crossed 40.6 lakh in the country. Some of them earn lakhs through them. They come to the fore by influencing ordinary people. They are known as 'influencers'. The number of people who give advice on social media regarding how to become a 'better parent' is 3.62 lakh. This is a report by influencer marketing intelligence platform Qoruz.

Those with more than one lakh followers earn an income of Rs 20,000 to Rs 2.5 lakh per month. There is also an increase in family vloggers who even share their weddings on these platforms. Also, travel vlogging became trending during the Covid period. The growth of gaming influencers was rapid. Their growth rate was 213% in 2020-2022. They will introduce games where you can win money and new gadgets. YouTube is the platform that generates the most income for influencers.

Meanwhile, the Advertising Standards Council of India report says that 69% of influencers violate the norms of the Central Consumer Protection Authority. Fashion and beauty vloggers are at the forefront of this.

Income also comes from brand promotion

Influencers earn income based on the number of people watching the advertisement that appears when people see the video or post they have shared. They also earn income through brand promotion of companies. Leading brands come in search of YouTubers with more followers.

There are also tour companies that take travel vloggers abroad for free. When they post videos of the places they go, they must provide the name and information of the company in the video.

"YouTube channels that provide content that is worthwhile and interesting to ordinary people are successful. My mother, wife and children are all in the video. The viewers will feel like we are one of them."

-Biju Rithvik, YouTube channel owner (KL-Bro)

Biju is the first individual in the country to reach 5 crore subscribers.

In five years, there has been a 322% growth in the number of influencers.

Year, Number of Influencers (in lakhs)

2020----------9.62

2025----------40.6