MUMBAI: Master blaster Sachin Tendulkar has been named as the Smile Ambassador for Maharashtra’s Swachh Mukh Abhiyan (SMA). This is a project aimed at promoting oral hygiene. The MoU will be signed with Sachin Tendulkar in the presence of Maharashtra Chief Minister Eknath Shinde and Deputy Chief Minister Devendra Fadnavis.
Swachh Mukh Abhiyan is a national campaign by the Indian Dental Association to improve dental health and hygiene and make people aware of its importance. The Indian Dental Association stated that the aim of the campaign is to increase oral health literacy and mold a healthy population in the country.
Sachin Tendulkar is presently the brand ambassador of Apollo Tyres, ITC's Savlon, JioCinema and Spinny & Ageas Federal Life Insurance.