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Kerala Kaumudi Online
Sunday, 14 April 2024 7.01 PM IST

Warehouse margin increased to 14 percent; price of foreign liquor to increase next week

liquor

THIRUVANANTHAPURAM: Prices of Indian-made foreign liquor will rise next week as Bevco decides to increase warehouse and shop margins. The price increase will be from October 3. Bevco will get an additional revenue of 15 crores per annum. The warehouse margin has been increased from 5 percent to 14 percent and shop margin from 3 percent to 6 percent. Warehouse margin on foreign-made wine was increased to 9 percent from 2.5 percent, while the shop margin will remain at 5 percent.

Prices of some major brands.

(Current price in bracket)

  • Teacher's Highland Cream....3410 (3050)
  • Black and White................2270 (2030)
  • Johnnie Walker Red...................2680 (2410)
  • The Glengarry Highland......3170 (2840)
  • Ikarus Premium German Brandy....2000 (1790)
  • Gold Napoleon French.......2130 (1910)

Johnnie Walker Black Label Rs.5450

Foreign-made foreign liquor sales account for less than one percent of Bevco's total liquor sales. In the financial year 2022-23, an income of Rs 150 crore has been received through this. It is expected to be 165 crore this year. The price of VAT 69 blended scotch whiskey (750 ml) which was priced at Rs 1850 will increase to Rs 2060. Johnnie Walker Black Label Scotch Whiskey (750 ml), which was priced at Rs 4,880, will be priced at Rs 5,450.

Income

Current sales - 150 crores

Expected increase- 165 crores

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