Kerala govt's Sabari K-rice to hit market on Wednesday; CM to inaugurate event

THIRUVANANTHAPURAM: Sabari K-Rice, the state government's answer to central government's Bharat Rice, will hit the market on Wednesday. Chief Minister Pinarayi Vijayan will inaugurate Supplyco's rice distribution in the state in a function to be held at Ayyankali Hall at 12 pm. Minister GR Anil will preside over the event.

Sabari K brand sells Jaya rice at Rs 29 and Kurua and Matta rice at Rs 30. A ration cardholder will get five kilograms of rice. Jaya rice will be distributed in Thiruvananthapuram, Matta rice in Kottayam, Ernakulam region while Kuruva rice will hit the market in Kozhikode region during the first phase of distribution.

Rice will be distributed in cloth bags worth Rs 13-14. A humungous amount of Rs 10 lakh was paid for buying the cloth bags in mass. This amount was taken from the budget allowed for promotion and advertising for Supplyco.

The minister has informed that all the subsidized goods will arrive at SupplyCo this week and he also informed that chickpeas, plantains and chillies have reached the warehouses. As part of the promotion of Supplyco and Sabari brand products, Sabari K Rice will be distributed in branded cloth bags.

Distributors NAFED and NCCF earn a profit of Rs 10.41 per kg from the sale of Bharat rice. Meanwhile, the minister said that the government is taking the additional liability of Rs 9.50 to 11.11 per kd, only to ensure that K-rice reaches all people of the state.