HyproMart: Women Entrepreneurs from Kottayam Thriving Online

In an era where women's empowerment is taking center stage, the story of Hypromart—a thriving online business founded by friends Jayalekshmi and Sreelakshmi from Kottayam, Kerala—stands as a shining example of determination and innovation. Since its inception in 2021, Hypromart has not only carved a niche for itself in the competitive world of spices and personal care products but has also become a beacon of inspiration for aspiring women entrepreneurs across the region.

The Birth of Hypromart
Hypromart began as a small venture rooted in Kerala’s rich agricultural heritage, where spices are a source of pride. Passionate about their culinary roots and the potential of natural personal care products, Jayalekshmi and Sreelakshmi envisioned a platform that would showcase Kerala’s finest spices while also promoting eco-friendly skincare solutions.

“When we started Hypromart, our aim was to create a brand that resonated with the values of quality and sustainability,” says Jayalekshmi, who manages business operations.

Since its launch, Hypromart has experienced exponential growth, thanks to innovative marketing strategies and the rising demand for online shopping, especially during and after the pandemic. By leveraging social media and engaging content, they have successfully reached a broader audience—not just in India but also international buyers seeking authentic Indian spices.

“We wanted to create an identity that reflects our roots in Kottayam while also appealing to modern consumers. The response has been overwhelming,” says Sreelakshmi who manages Marketing Strategies.

A Commitment to Quality and Community
Hypromart offers a diverse range of products, including premium spices like cardamom, black pepper, and turmeric, as well as organic skincare products free from harmful chemicals. Each product is ethically sourced, ensuring that local farmers and artisans benefit from their sales.

Breaking Barriers & Inspiring Change
As part of International Women’s Day, the founders share a powerful message:

“Women can achieve anything they set their minds to. Our journey proves that with passion and perseverance, women can break barriers and make an impact.”

Like many women entrepreneurs, they faced challenges in funding, societal expectations, and navigating business complexities, especially during the pandemic.

“It wasn’t easy, but the support from our families and the positive feedback from our customers motivated us to keep going,” adds Jayalekshmi.

Looking Ahead: Hypromart’s Future & Women Empowerment

As Hypromart continues to grow, Jayalekshmi and Sreelakshmi remain committed to empowering women. They actively mentor and support aspiring women entrepreneurs through local workshops and community initiatives.

Their journey demonstrates the resilience and potential of women entrepreneurs, proving that challenges can be turned into opportunities for growth and success.

Hypromart is more than just a business—it represents empowerment, sustainability, and community support. As we celebrate International Women’s Day, let’s recognize and uplift women entrepreneurs like Jayalekshmi and Sreelakshmi, who are shaping a
brighter future for all.