Kerala Kaumudi Online
Sunday, 01 October 2023 1.49 PM IST

The grand event that happens in foreign countries will now be facilitated by state government in Kerala as well


KOCHI: Tourism department to prepare posh wedding venues for foreigners. The aim is to make Kerala a prominent wedding destination and attract tourists. The project is named Wedding in Kerala. 1.75 crore has been earmarked for marketing. The project will start in four months. Apart from KTDC hotels, private hotels and resorts will be part of it. The ones interested can select their preferred destination from the Tourism Department website. Transactions can also be done directly with hotels. Event management can be decided by the wedding parties.

The tourism department decided to take advantage of the possibility of destination weddings in many hotels in Kerala during the Covid-19 pandemic. People who wanted to get married in other countries came to Kerala due to the disruption of air travel. It became a trend later. A big wedding costs crores. Hotels are chosen based on the number of rooms, outdoor amenities, and natural beauty. More destination weddings take place in Thiruvananthapuram and Ernakulam districts.

Currently, many hotel groups and resorts are providing wedding facilities. Three-day wedding plans are most preferred. Apart from Kerala Sadya art forms like Kathakali, Mohiniyattam, Chendamelam etc. will also be performed. There is also a package that includes short trips. A wedding attended by 300 foreigners was held in Kochi. At least 10 such marriages are held in Kerala every month.

Extensive campaigning

  • Wedding in Kerala campaign started with short videos.
  • Advertisements have been placed at major airports across the country.
  • Advertisements will be placed in foreign airports and media.

Kerala is an ideal place for such weddings in foreign countries. A lot of inquiries are coming in this regard.
-PA Mohammed Riyas, Minister of Tourism

Tourists prefer Kerala and Goa for marriage. There is great potential in this field.
- Raju Kannampuzha, State President, Event Management Association

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