'Modi Ka Parivar'; BJP hits back at Lalu Prasad Yadav's attack on Modi

NEW DELHI: 'Modi Ka Parivar’ seems to emerge as the new poll plank of Bharatiya Janata Party (BJP), months ahead of the Parliamentary elections 2024. This comes on the back of Lalu Yadav’s slanderous attack on Prime Minister Narendra Modi and the latter giving a new political spin to it, rather than engaging in a bitter exchange of barbs.

While addressing a rally in Telangana, the Prime Minister said that 140 crore people of the country are his family. Following this, the BJP came up with a move to explain that the entire country is Prime Minister Modi's family. All prominent leaders like Union Minister Amit Shah, BJPP national president J.P. Nadda, and Uttar Pradesh Chief Minister Yogi Adityanath added the tag 'Modi Ka Parivar' along with their names on their social media accounts.

This all began with Rashtriya Janata Dal (RJD) supremo Lalu Prasad Yadav’s remarks on PM Modi at a recent RJD rally in Patna.

"What will we do if Narendra Modi doesn't have his own family? Modi who is boasting about Ram temple is not a true Hindu. In Hindu tradition, the son must shave his head and beard after the death of the parents. However, Modi did not do that when his mother died," Lalu Prasad Yadav said.

PM Modi’s counter to INDIA bloc on parivarvaad, appeasement politics and corruption comes as a redux to BJP’s popular and highly successful poll campaign ‘Main Bhi Chowkidaar’, ahead of 2019 Lok Sabha elections.

Raking up issues of alleged corruption in defence deals, Congress in 2019 had mounted a strong poll campaign ‘Chowkidaar chor hai’ to hit the image of PM Modi but the BJP poll machinery gave it a strategic turnaround and deflated Congress’ campaign with counter poll slogan ‘Main Bhi Chowkidaar’. All BJP ministers and leaders changed their then Twitter bio with ‘Main Bhi Chowkidaar’ title. While Congress failed to capitalise and gain political mileage, the BJP banking on PM Modi’s clean governance struck the right chord with people, eventually sweeping the 2019 elections.