THIRUVANANTHAPURAM: The state government's new liquor policy is likely to come into effect by mid-August. The dry day on the first day of every month will not be withdrawn. The state government has decided to continue the dry day, despite suggestions that there will be gains in the tourism sector and more income will be generated by getting 12 additional working days if the dry day is withdrawn. The policy has been formulated in consultation with various organizations.
It is indicated that many changes have been included as part of the policy to benefit the bar owners in the state. In discussions with various departments, there was an opinion that it would be good for the tourism sector and because alcohol is not available in Kerala on the first day, the state will not be able to get meetings of many big companies but the government is not ready to withdraw the dry day.
At the same time, it is indicated that there will be many changes that will benefit the tourism sector without avoiding the dry day. There is a possibility to bring change including the opening hours of the bars. It is reported that no final decision has been taken yet regarding the online sale of premium brand liquor. Due to the possibility of abuse and possible opposition in the state, the government is of the position that the final decision should be taken only after careful consideration.
Benefits of home delivery
1. Congestion at Bevco and Consumerfed retail outlets can be reduced to some extent.
2. Job opportunity for at least 3000 people
3. Increase in sales of premium brands will increase government revenue
Alcohol sales revenue (including beer, amount in crores)
2022-23...................................18,530.97
2023-24...................................19,088.33
Increase........................................557.36