One of the highest auction prices recorded in Kerala for fancy vehicle registration number; Thiruvalla native surpasses Prithviraj as she acquires her favourite number

THIRUVALLA: Advocate Niranjana Naduvathra, a Thiruvalla native and director of Naduvathra Traders, has acquired the fancy vehicle number KL 27 M 7777 for ₹7.85 lakh. Niranjana, a young entrepreneur, acquired the number for her Land Rover Defender HSE through an auction held under the Thiruvalla RTO.

The auction price is among the highest ever recorded in Kerala for a fancy vehicle registration number. Earlier, actor and director Prithviraj had paid ₹7.5 lakh to get his desired number for a car registered in Kochi. Niranjana has now surpassed Prithviraj by successfully bidding for her desired number, 7777, through an auction. Niranjana had purchased the Carpathian Grey Colour Land Rover Defender HSE for Rs 1.78 crore.

Naduvathra Traders is a company involved in the supply of materials for various infrastructure development projects, including national highway construction activities. Niranjana, daughter of Anil Kumar and Saji Bhai from the Naduvathra family, is also the director of Earthex Ventures Private Limited. Her business endeavours primarily focus on quarrying, crushing, and allied sectors.