‘Makeup ate today’; Indian girl's 'two-second' clip hits 40 million views on X

‘Makeup ate today’ — A small video on social media platform X from an Indian teen with the same caption amassed more than 40 million views as of now. The video, very quotidian in nature, shows the point of view of a woman wearing a bandana, wobbling inside a rickshaw during the ride. The video is now on an unstoppable ride on X.

X users now address the popular woman as the 'Bandana girl'.

The video that barely extends to 3 seconds in total has now garnered 75,000 likes on X.

Many people expressed surprise over an ordinary video getting this much attention. Some others wondered about the revenue that would land upon the user after X’s new monetisation policy, as the video has already crossed 40 million views. A few others gave credit for the wordplay in the caption for the big win the user made in the social media space with her two-second video.

The woman, named Priyanka, has already got her account verified. Some people admitted to having seen the video pop up on their feed more than 100 times. A few jaded others tagged Elon Musk to explain the reason behind the skyrocketing attention for the video.

The popularity of the video has now shown effects in the cultural space, with major brands starting to use the catchy caption to market their products.

Makeup ate today pic.twitter.com/NZ5UFAXxf8

— bud wiser (@w0rdgenerator) November 2, 2025