NEW DELHI: Hindustan Unilever has recently released new advertisements for Brooke Bond Red Label as part of the Ganesh Chaturthi festival. Now, some Sangh Parivar units have come out demanding the boycott of the product as they claim that the ads appear 'anti-Hindu'.
The Sangh Parivar leaders have apparently begun a campaign against Red Label in twitter with the hashtag #boycottredlabel. They allege that two ads released by Hindustan Unilever portray anti-Hindu sentiment. While one ad shows a Muslim boy selling Ganapathi statue for Ganesh Chathurthi, another one shows a son leaving his father during the Kumbh Mela festival.
Several supporters of the Sangh Parivar are participating in the campaign on twitter. While one user supported the campaign by asking to stop showing religious advertisements, other said that there is no need to preach about secularism and love through advertisements.
Stop doing depromoting and broadcasting any religious based ad! #BoycottRedLabel pic.twitter.com/D4o9IdO9uF
— Atheist Krishna FC (@AtheistKrishnaa) September 1, 2019
#BoycottRedLabel
— Vishal Shinde (@Vish4791) September 1, 2019
Redlabel - you don't have to teach us to be peaceful. We are already peaceful religion and don't bother. Boycott all HUL products pic.twitter.com/azOdmASpGZ
Creating a false narrative and showing Hindus in poor light time and again !#BoycottRedLabel https://t.co/Etdqhq91u6
— Brahma Tej (@baliga_2012) September 1, 2019
During every Hindu festivals, brands come up with the advisements that insult Hindus and it has become a trend to gain popularity. Hindus should unite and protest against such acts. #BoycottRedLabel and all Hindustan Lever products. pic.twitter.com/W5BBqAYBPS
— Ashwini (@Ashwini1N) September 1, 2019
Earlier in the Surf excel ad and today in Red label ad they are teaching the Hindus to be in peace and love Muslims. Is HUL interested in Marketing or hurting the feelings of Hindus?#BoycottRedLabel #BoycottHindustanUnilever pic.twitter.com/69zqzwo1sb
— Vinay Danappagoudar (@Vind29) September 1, 2019