“Fire-u, Fire-u” or low-budget Anirudh? Vetri Maaran’s Arasan song getting roasted online

Vetri Maaran’s upcoming film Arasan, starring Silambarasan TR (STR), has hit a bump online following the release of a Diwali promo titled ‘FIRE’. Designed to show off STR’s rugged action persona, the 101-second teaser introduces his character, Daas, as he takes on enemies with a sickle.

However, instead of building hype, the choice of music has sparked widespread trolling. The background track—a fast-paced gaana song featuring repetitive lyrics like “Fire-u, Fire-u, Fire-u, Daas annan vandhaale fire-u”—left fans largely disappointed. Viewers quickly took to social media to criticise the clash between the gritty visual tone and the audio, with many joking about the production quality and dropping comments like "Low-budget Anirudh" or asking if the drop was an out-of-season prank.

The backlash has also raised eyebrows regarding the film’s soundtrack credentials. While Anirudh Ravichander was originally announced as the official music director, this particular promo track was scored by Thejas Krishna (808Krshna), with lyrics and vocals by Adyar Gana Hari. The production team hasn't announced any official change in the music line-up, keeping Anirudh attached to the project for now.

Set in the same universe as Vetri Maaran’s 2018 hit Vada Chennai, Arasan also features Vijay Sethupathi, Priyanka Mohan, and Yogi Babu in key roles.