What is the secret behind wrapping jewellery in pink paper?

Many people must have noticed the pink paper used to wrap gold or silver. The colour of this paper has not changed to this day. No gold dealer would have thought about switching its colour for a change. Although this paper may seem to be used simply for decoration or branding, there are some scientific and religious reasons behind this.

Pink is a symbol of happiness, prosperity, and positivity. It is believed that pink paper can be used to ward off negative energy when exchanging valuables like gold. When gold and silver come into direct contact with air, their colour can change or their lustre can diminish.

The paper prevents air and moisture from contacting the metal, reducing tarnishing, especially for alloys mixed with gold. The pink background acts as a colour contrast, making gold appear more vibrant and shiny. This makes the jewellery seem more valuable to the buyer. There is a belief in some places that wrapping gold in white or black paper can cause harm, while the pink colour can bring good luck to the buyer.