'Thinking about releasing my nudes'; Internet abuzz over 85-year-old businesswoman's new move

On September 14th, appearing very close to the camera and just showing her face, 85-year-old businesswoman and television personality Martha Stewart whispered, "I've been thinking about releasing my nudes."

Needless to say, comments came flooding in, and in no time, news outlets were carrying the news. Even celebrities were stunned to see the post from Martha Stewart hinting that she would soon dare to share her nudes.

At the end of the day, many people who went agog over the news were left despondent after Martha came out clarifying that the ‘nudes’ were indeed a sly marketing tactic. The lifestyle mogul was talking about the forthcoming lip serums from Elm Biosciences, the company she co-founded with dermatologist Dr Dhaval Bhanusali.

In another post she made hours after the viral first one, Martha wrote: “My nudes are just a ploy; they are actually fabulous lip serums to keep your lips lustrous and soft.”

Without knowing about the marketing gimmick, many users started commenting that the 85-year-old will "set the world on fire" if she dares to post the nudes. It seems like the veteran lifestyle mogul has already mastered the game of new age marketing involving thirst traps.

In 2023, Stewart was the oldest cover model for Sports Illustrated Swimsuit at the age of 81.